Shiraz, a.k.a Sheru works as a pimp for a local don, also as a junior artist in a decoy job, where he finds girls for his pimping business. He risks everything to win the confidence of his boss to be promoted as an equal partner. Taslim, aka Tiku, lives with her large conservative Muslim family in Bhopal. To break free from her family, she runs away to Delhi under the pretext of higher studies, where she falls in love with a man from a different religion, but her family marries her off to the first available eligible bachelor, Sheru. Sheru accepts the proposal in desperation to repay a loan, while Tiku sees Sheru as her passport to freedom. However, Sheru falls in love with Tiku but they get caught between the chaos of the underworld, drugs, and romance and face one tragedy after the other without any time to deal with their sorrow.